Gratis
0 € forever
No credit card. We won't ask for one later, either.
To start with the full editor
- Full editor and unlimited projects
- 40 AI operations a month
- 1 Brand Kits
- 500 MB of project storage
Pricing
The editor is free. Forever, really.
Not «free until you need something»: background removal, formats, fonts and models are included. You only pay for everyday AI, storage and working with more people.
Everything is free in beta today
These are the launch prices: you can't buy anything today and no card is needed. Everything you see below is already included.
2 months free by choosing yearly billing
Pro
Recommended79 € a year
That works out to 6,58 € a month. Month by month it costs 7,90 €.
Renewal from the second year: 89 € a year (8,90 € a month).
For creators and small studios
- Everything in Free, plus the reserved templates
- 400 AI operations a month
- 5 Brand Kits
- 25 GB of project storage
- Saved images and collaboration — coming soon
Join the beta — it's free
You join the beta: no charge, no card.
Ultra
149 € a year
That works out to 12,42 € a month. Month by month it costs 14,99 €.
No planned increase: Ultra costs the same at renewal too.
For heavy AI users managing several brands
- Everything in Pro, no exceptions
- 1.200 AI operations a month
- 15 Brand Kits
- 100 GB of project storage
- Songs with voice and early access — coming soon
Join the beta — it's free
Ultra isn't on sale yet. During the beta its features are already included for free.
Prices include VAT. What you see is what you pay — no surprises at checkout.
Cancel whenever you like. One click from the settings, without writing to anyone and without explaining why.
Your projects stay yours. Even without a subscription you can open, edit and download them: they don't get locked away.
What differs between the plans
The rows that really matter. Everything else is the same in all three plans.
| Feature | Gratis | Pro | Ultra |
|---|---|---|---|
| Create and edit | |||
| Full editor, unlimited projects | included | included | included |
| Background removal, resizing, all the fonts | included | included | included |
| Open-catalog templates | included | included | included |
| Subscriber-only templates | not included | included | included |
| Artificial intelligence | |||
| AI operations per month | 40 | 400 | 1.200 |
| AI images that stay saved | not included | coming soon | coming soon |
| Songs with voice, every month | not included | not included | coming soon |
| Brand and collaboration | |||
| Brand Kit | 1 | 5 | 15 |
| Shared team boards | not included | coming soon | coming soon |
| Storage and projects | |||
| Project storage | 500 MB | 25 GB | 100 GB |
| Video and community | |||
| Automatic video subtitles | included | included | included |
| Public profile and gallery | included | included | included |
Head to head
And compared to Canva
Italian list prices, per year. Canva pricing verified on 9 August 2026.
We are 28% less than Canva Pro. But the real difference isn't the price: background removal, resizing a design and keeping a Brand Kit are paid features there — here, the full editor is free. The row-by-row comparison.
| Immaginia Pro | 79 € |
|---|---|
| Canva Pro | 110 € |
| Canva Business | 170 € |
Discount codes and word of mouth
Have a discount code?
You enter it at checkout, before paying: the discount shows in the total, and you see what you really pay before confirming.
Bring a friend
Every account has a personal code: when someone uses it and pays their first month, you get a month of Pro free. On the paid month, not on sign-up, so nobody can mint months for themselves.
Questions everyone asks
Does the free plan expire?
No. It isn't a fourteen-day trial with a countdown: it's a plan. You can stay on it forever, and we don't ask for a card even to sign up.
If I cancel, do I lose my projects?
No. Your projects stay yours: you can open, edit and download them even on the free plan. What changes are the quotas — storage and the number of Brand Kits — not the access to what you've already made.
What's the difference between paying monthly and yearly?
Only the price and how often you're charged: the features are identical. Yearly costs less because you pay once, and the difference is two months.
Can I move from Pro to Ultra, or back?
Yes, whenever you like. Moving to a higher plan costs only the difference for the remaining days; moving down takes effect at the next renewal, without losing the days you've already paid for.
Do the prices include VAT?
Yes. What's written above is what you pay: no amounts that only appear at checkout.
Do I need a VAT number for the invoice?
No. The receipt arrives by email to anyone; if you enter your tax details you'll get a proper invoice, but it isn't required to subscribe.
Why can't I pay today?
Because payments aren't switched on yet: we're in beta and every feature listed here is already included, for free. These prices say what it will cost, not what it costs today.
Ready when you are
It starts with the free plan
No card needed, and there's no trial that expires: the free plan is a plan, not a taste.